A couple of days ago I was at a Starbucks. I sat down around a large table to enjoy my coffee and a pastry. There were several other people there. I pulled out my iPhone to check my email. There was a fellow across from me with one of the new Macbook Air laptops, and a few minutes later a young man also sat down and pulled out a black Macbook. This concentration of Apple equipment made it easy for us to begin talking.
When it came to what sort of work we do, I shared about my business selling programming tools. I moved over to the fellow with the black Macbook and told him I wanted to show him my website so he could understand my business. When I showed him the Learn tab on the Run BASIC site and began to walk him through the examples the other people at the table came over to watch. As we went from simple "hello world!" to some easy graphics examples the reaction from onlookers was amazement! They clearly were not aware that programming could be so simple and cool. To them this was something way above them, and very dry.
What I took away from this is that people don't know that programming can be fun. They can do it, and years ago the average computer user did his own programming, in BASIC. Nowadays what gets promoted as programming is too hard, and it's no surprise that people don't want to do that. This is a misapplication of technology that makes things harder, and not easier.
We need to turn back the clock in this important area of programming.