Programming - Is the word worn out?

You know, I'm wondering if there doesn't need to be a new word for programming. I mean, it's a fine word and all, but it already has too much baggage and history.

How can we get young people interested in programming? We need a new word. One of those cool (kewl?), hip new words. Something that implies a sense of fun and excitement. When the web was born, the word surf was adopted.

Obviously we cannot just come up with a fresh new word and apply it to the technically mundane programming languages like Java, C++ (or Fortran). The word has to apply to a new and fresh kind of programming.